Your fairytale awaits
Fae Farm is a fantasy farm-sim by Phoenix Labs, released on PC and Nintendo Switch.
Our vision was to design a cozy, accessible experience with deep gameplay, an immersive fantasy world, and diverse character representation.
I worked with our narrative design pod to explore characters, design quests, write dialogue, create ambient lines/barks, name items, and edit UI descriptions.
I was also proud to write romance quests for two NPCs (Nhamshal and Pyria). If you’d like to see their dialogue scripts, contact me!
Magic in the air
I also led writing efforts on Fae Farm’s marketing creative copy.
Collaborating with our narrative designers and marketing creative team, I crafted style guides to inform Fae Farm’s out-of-game expressions and introduce players to the world of Azoria for the first time.
I wrote our creative platform, taglines, website and storefront copy, and trailer scripts. (Fun fact, I even voiced the narration in our trailer!)
I also developed the voice and direction for Holly, a down-to-earth seed merchant who would become our brand representative, social media voice, and unofficial mascot.
