Blast off!

In 2019, Teamfight Tactics started as a game mode and quickly became its own installment in Riot Games’ portfolio. During that transition, I helped set the tone for TFT’s playful voice, distinguishing it from the more serious mood of League of Legends.

I then passed the torch to Audrey Miano, who took that start and transformed TFT’s voice into the whimsical wonder it is today.

Galaxies

I helped concept and write the script for the first entry in TFT’s set explainer series: TFT Galaxies.

With the help of a little mascot named TANA, a new video precedent was born.

Pocket-sized pals

I also supported TFT’s launch on mobile, providing preliminary copy for the official website, store pages, and UA ads.

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