Be legendary.
As the marketing writing lead for League of Legends, I helped re-establish our game’s written voice and core brand pillars for a new era.
I worked with brand managers, creative directors, and other writers to craft an updated style guide and boilerplate copy that would inform how we spoke about League on official storefronts, launchers, websites, and more.
I also worked as the lead writer on a number of promo campaigns in a variety of League-exclusive thematics, shown below.
Champions
From Senna to Aphelios to Renata Glasc, I collaborated with creative directors, video editors, narrative writers, and game devs to create launch packages for new champions.
This included ideating on campaign strategy, writing the script for champion spotlights, supporting launch trailers, and writing any accompanying publishing copy.
Events
I supported a wide variety of League of Legends promotions, from music thematics like True Damage and K/DA to blockbuster events like Sentinels of Light and Star Guardian.
For each thematic, I provided ideation support, brainstormed creative platforms, outlined player journeys, wrote video scripts, and delivered written copy.
From puzzle sites to secret merch shops, I had the opportunity to explore unique avenues for copy, storytelling, and marketing.
