Your fairytale awaits

Fae Farm is an upcoming fantasy farm-sim by developer Phoenix Labs, set to release on Nintendo Switch in late 2023.

As the writing lead on our creative marketing team, I’m responsible for defining the written tone for our publications, ideating on marketing assets, and delivering all promotional copy.

So far, I’ve written:

• The script for our official announcement trailer (And fun fact, I also voiced the narration!)

• Copy for the official Fae Farm website

• Our tagline (“Your magical home awaits”) and boilerplate copy for publishers and distributors

• Character voice guidelines for our Twitter mascot character

Our launch campaign is still very much in progress, so keep an eye out for more!